MEET THE CEO
THROUGHOUT JEFF’S CAREER AS A FRANCHISE CONSULTANT, HE’S HELPED HUNDREDS OF INDIVIDUALS REALIZE THEIR DREAM OF BUSINESS OWNERSHIP.
What makes him truly effective as a franchise consultant is his prior experience in every facet of the franchise dynamic – owning and operating a profitable franchise business, understanding the franchise fork-in-the-road, building a successful franchise, and now sharing his knowledge to empower similarly motivated entrepreneurs.
AFTER RECEIVING HIS BUSINESS DEGREE FROM THE UNIVERSITY OF MARYLAND, JEFF LAUNCHED AN EXTREMELY REWARDING CAREER IN FRANCHISING STARTING AS A FRANCHISE SALES ASSOCIATE WITH THE ATHLETE’S FOOT.
Several promotions later, he became the Director of Franchise Development with responsibility across the Americas. During his time at The Athlete’s Foot, the business opened hundreds of new stores and earned the title of “Best Franchise in America” in the prestigious Success Magazine Gold 100 franchise ranking.
On the heels of this success, he was extended an offer to lead franchise development efforts at a publicly traded company. It was a unique challenge to help develop a franchise system from its inception.
DURING THIS TIME, HE ALSO LAUNCHED A FITNESS FRANCHISE.
This business was one of the top producing units in a chain of nearly 1,000 gyms and after five years he negotiated the profitable sale of the business back to the parent company.
TODAY, JEFF BRINGS ALL OF THIS EXPERTISE FOR INDIVIDUALS INTERESTED IN PURSUING A FRANCHISE BUSINESS.
For the last 20+ years, Jeff has been affiliated with the leading franchise consultant network, FranChoice. Now he works with aspiring franchisees to help them understand their objectives for business ownership and match quality franchisors to those goals.