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5 Reasons the Beauty Franchise Industry is Booming

Beauty services are a big business; in fact, it’s a 60-Billion-dollar industry. However, other than value priced haircut chains it’s highly fragmented and dominated mostly by small “mom and pop” players.  Over the past few years beauty service franchises have exploded and now is a great time for individuals to get into this booming industry.

You can find franchisors in many different beauty service categories including manicures & pedicures, waxing, eye lash extensions, facials, eye-brow threading, blow dry and color bars and even men’s grooming centers. 

Customers of these beauty services typically only have two choices in the marketplace. The first are low price point “chop shop” types of places where patrons typically find poor quality, bad customer service and often unsanitary facilities. The second are extremely high-end salons or spas where you get good quality and customer service but must pay a premium price for this experience.  

What we are seeing now in the beauty space are franchise companies that are changing the typical customer experience for the better.  These franchises are successfully able to “bridge the gap” between the above two experiences offering consistent premium services in clean, plush environments at affordable price points.  

Some of the key characteristics that candidates love about beauty services franchises are:

  1. It’s Amazon Proof – Unlike most retail businesses, the services these franchises provide can’t be replaced by the internet giant.

  2. Recurring Revenue – Most of these services need to be maintained every 2-4 weeks and if you do a good job, you should be able to build a loyal customer base that keeps coming back.

  3. Recession Resistant – People want to look good no-matter what’s going on in the economy.  Many of these services are “affordable luxuries” that don’t break the bank.

  4. Fragmented industry – As mentioned above beauty services are dominated by independent players that are mostly small mom and pop locations.

  5. Semi-Passive – Many of these franchisors are focused on professional individuals who want to “manage managers” keep their full-time job and grow a multiple-unit business.

If you would like to learn a little more about how you can get into the exploding beauty industry or just have a few questions about beauty franchises or franchising in general I am happy to help.  Just click on my calendar to schedule an initial 15-minute call.